Australian brand ELLIATT was created in 2011 by its main designer - Katie Pratt and initially focused on designing clothes for special occasions or events, which were regularly held in both Melbourne and Sydney. The basic assumption of the brand was to create a balance between the high quality of the clothes sold and their price, which was to attract fashion lovers. ELLIATT projects are dedicated to women aged 25 to 35 years. The brand, presenting eight collections per year, specializes in delicate details such as embroidery, lace and unique materials. The recognizable style of the ELLIAT brand is strong, feminine styles combined with innovative decorations. By combining these features with competitive prices, ELLIAT always offers something new and interesting on the market of modern women's fashion. The ELLIATT collections can be admired live not only in Australia, where the number of stationary stores is approx. 150, but also in New Zealand, Japan, Germany and Canada. The brand also works with Urban Outfitters, Nasty Gal & Revolve.