The brand was founded by the German fashion designer, Chanel's artistic director, Karl Lagerfeld. Karl was known for his unique approach to style and a refined vision that balanced classical and contemporary influences. "I design as I breathe," he said of his artistic process. As the creative director of his own fashion house, he was inspired by the Parisian style that he combined with avant-garde ideas. Due to its numerous, innovative collections referring to the urban style, one cannot remain indifferent. The Karl Lagerfeld collection is aimed at modern women with a rich personality who like to combine classics with contemporary trends.